How to Bring Down Negative Reviews Pages In Search Engine
A recent strategy says, about 60%
of online business gets low leads and sales due to results of negative reviews
on Google web pages. This result pages directly affect your productivity and
sales among other potential customers. Whether you are a small business or an
enterprise when it comes to online people
check for reviews since the virtual environment doesn’t believe in a word of
mouth.
So what if you got a SERP on top
relating to negative reviews or complaint? There are techniques to resolve the
issue before it breaks down the business
effectively. The thing is you must plan and execute in the way it works. Here
let’s try to understand few methods to bring down the reviews to the 3rd page than doing things like
flagging or appointing an ORM service provider.
Reach
the reviewer:
This is the most effective method
if done successfully and also the toughest
one since you are about to console the frustrated customer who was disappointed
in your service. Show some effort and
involve rectifying the exact fault and resolve it as soon as possible. Once the
effort you put is seen by your reviewer you may get a chance to get rid of the
issue soon. If everything gets done you may ask the reviewer either to post a positive
comment or request to remove it.
Create
social media accounts:
Create accounts on different
social platforms like Twitter, Facebook,
Instagram, Google plus etc. Having an active presence and posting information
for customers can create a good branding as well as credibility. You can increase
your visibility strength and potential sales by
controlling all the accounts (what to display and whatnot).
Buy
domain and sub-domains:
It’s advisable if you have a separate domain for
your business. And if you already have, buy few sub-domains relating your business
name and link your social media accounts so that Google can maintain a
authority for your site. Add content and links to
all websites.
Add
new content regularly
Keep refreshing your content
regularly also set up infographics and video content. While doing video or any picture content always remember to give ALT
text to it. Only then Google will understand the content and make it appear on
the search engines.
Be
active online
Do off page SEO like
blog commenting, article submission, guest blogs etc. on authority sites to get
a good backlink for your site. Be sure
to use your business name on all sites you do. This can easily bring down your
negative reviews or complaints down.