INCREASE AND MAINTAIN YOUR ONLINE REPUTATION

Since it is a digital era, there is an immense increase in maintaining a website’s reputation regardless of industry type i.e. whether it is an e-commerce, health, education or whatever - your reviews are which matters the most among many people. However, on the other side, a strategy illustrates that people have started to acknowledge one-third of online product reviews are fake so it clearly states that your trust and credibility doesn’t depend only on the data showed or provided on your websites.

Here there are steps to maintain your website’s credibility other than removing your reviews and complaints online.

1. Build a strong competent team to maintain online reputation – Actually, these people will help your customers engaged via social media by posting your products and other digital resources. So be aware to build them strong.

2. Blog! Blog! Blog! – It is the key factor to build your online reputation. Only when you start blogging you can gain visitors who are transformed into customers and promoters in future. Your trust among customers will gradually increase once you have high-quality content on your site which is information rich and also make you rank better in search engines.

3. Be visible in social Medias – Create accounts on various social media sites to develop and to scale up. Facebook and LinkedIn are the best sources to promote your business better and higher since it has a number of users. It is requested to have business accounts for your profiles and most importantly you must spend the time to update it on daily basis with different information. If you are unable to manage various sites and can’t update it on daily basis then having a single account in any one of Social Media is enough. Use HootSuite tool to check your performance analytically.

4. Protect your identity – If you are about to start an account don’t start it with your personal name or any other name, it is better if you start with your company or organization name. People may identify you easily over the internet.

5. Keep track of your customers – It’s your responsibility to build a strong track between you and your customer. Only when you come to know about your customer’s activity on your products or service you can come up with good name or profitability. The main source for it is enlarging your web presence through Social Media. Be quick and responsive to your customers whether it is a bad review or for a good one only then you will be on the safer side. Setup Google alerts incorporated with your accounts or brand names so that Google can alert you if anything pop up’s on the internet regarding your sales or product.

6. Enlighten about feedbacks and promote positive comments – Get as much as you can since they are valuable across the internet. Encourage them to leave a feedback comment once they finish purchase from you – actually make it an easy process. Make them aware that their reviews are important for your business. Also, post testimonials (reviews) on your website to make it hike better and to keep them engaged.

7. Don’t get rid if you face negative reviews – It is not advisable to stay quiet when your website or business has a negative review online. A single negative review can cause you to lose about 22% of customers- So be aware of it. If it is a true one then kindly tell your side fault and apologize gently publically, if not report to the webmaster to edit or delete it.

So, these are the steps that are required to maintain your website presence good among various customers.

Next time when you start your business online be sure to follow these. Hope you find it useful.

Here Is What You Should Do for Your Negative reviews

                   

Did you know that 86% of your customer will search for the review before they tend to buy a product? It was stated that a single negative review can reduce 22% of customer and the worst will happen when there are no reviews for your product. People will fall for your product only when the Google pop-up the high-rated star reviews at the top unless otherwise, you will be down.

Generally, we ourselves buy the product only when we find it worthy of the cost (i.e.) the “quality”. Reviewers perspective vary for every product based on their expectation and if it is not up to the level you may get these negative reviews and it doesn’t mean that you provide a bad product, the only thing is you should “Improvise”.

However, sometimes even the worst will lead you to wonders unless the wonder source is within you or your organization.

Scroll down, to watch the secret!

So, here are the things that you should do, when you face a negative review and once you acknowledge it ready to put it into action.

1. Reach-out immediately – If you find your regular customer-facing issues and complaining do reach them soon via email or chat immediately. Apologize and explain the cause clearly and intimate that the issue won’t happen again. Make them convince.

2. Provide refunds or gifts – It is instructed to provide refunds or gift voucher’s to keep your customer engaged if your product has created any worse. When you do this, people will try to understand that the fault was unnoticed and will be ready to accept it. Also, while inquiring it is important for you to know the exact issue and the cause for it. Doing so, you can surely reduce the occurrence.

3. Publically apologize- It is even more effective when you comment and apologize publically. People find that you are concerned about the happening and the customer satisfaction. Apologize politely and explain about your years of sale and other things. Don’t boast! If you do so, it may lead in a different way.

4. Enlight about feedback – Fortunately, you can increase your business growth by suggesting and letting know about feedbacks to every customer. Tell them that their words matter you most.

5. Worrying doesn’t help – Getting worried over and over doesn’t bring back your customers. Try to make your one-star comment into 5 stars through your service and improvisation. Usually, people don’t find it a big deal when they come across single negative comment over many positive comments. But note, they will surely read it.

As said earlier, that they help to make wonders and this wonder solely depends on your perspectives.

You would have gradually come across a fact that, every negative has a positive. So this is what it explains!

1. Never hide your negative reviews – If you post and set only to show positive reviews on every product page people won’t find normal they will think that you are hiding your flaws. And that’s not a good thing to do. So it is fine to have a negative review.

2. Develops better product – It actually helps you increase your quality which thereby helps you grow. Only when you face bad reviews you will be pretty sure to make it perfect next time.

3. Opportunity to engage with various customers – When you show up in the comment box and apologizing to a related customer people will find it as a personal care. You can increase your business trust among various customers through this by explaining your issues.

So next time if you face any bad reviews don't get tense or hide it, try to sort it out smartly. But either way, this review can make your business grow or fail, but it’s good if you are aware of these things. Hope you would have gained something useful here!