How to Bring Down Negative Reviews Pages In Search Engines

How to Bring Down Negative Reviews Pages In Search Engine

A recent strategy says, about 60% of online business gets low leads and sales due to results of negative reviews on Google web pages. This result pages directly affect your productivity and sales among other potential customers. Whether you are a small business or an enterprise when it comes to online people check for reviews since the virtual environment doesn’t believe in a word of mouth.

So what if you got a SERP on top relating to negative reviews or complaint? There are techniques to resolve the issue before it breaks down the business effectively. The thing is you must plan and execute in the way it works. Here let’s try to understand few methods to bring down the reviews to the 3^rd page than doing things like flagging or appointing an ORM service provider.

Reach the reviewer:

This is the most effective method if done successfully and also the toughest one since you are about to console the frustrated customer who was disappointed in your service. Show some effort and involve rectifying the exact fault and resolve it as soon as possible. Once the effort you put is seen by your reviewer you may get a chance to get rid of the issue soon. If everything gets done you may ask the reviewer either to post a positive comment or request to remove it.

 Create social media accounts:

Create accounts on different social platforms like Twitter, Facebook, Instagram, Google plus etc. Having an active presence and posting information for customers can create a good branding as well as credibility. You can increase your visibility strength and potential sales by controlling all the accounts (what to display and whatnot).

 Buy domain and sub-domains:

 It’s advisable if you have a separate domain for your business. And if you already have, buy few sub-domains relating your business name and link your social media accounts so that Google can maintain a authority for your site. Add content and links to all websites.

Add new content regularly

Keep refreshing your content regularly also set up infographics and video content. While doing video or any picture content always remember to give ALT text to it. Only then Google will understand the content and make it appear on the search engines.

Be active online

Do off page SEO like blog commenting, article submission, guest blogs etc. on authority sites to get a good backlink for your site.  Be sure to use your business name on all sites you do. This can easily bring down your negative reviews or complaints down. 

How to Deal With Negative Reviews Online

Negative reviews can pay you to worse. They can’t be removed easily unless it is inappropriate or considered as spam. They can shatter your business in a blink of an eye to levels you didn’t expect. Getting angry customer reviews or a feedback is common since they are the result of your product delivery or condition or by any malfunctioning but what about the reviews that are fake and inappropriate? These types of reviews can terribly affect your business and your potential customers. If not identified or excluded they can cause you more.

But before letting these reviews worsen your business you can process few steps to suppress the building issues. Here are the few discussed points that are common and effective to be implemented when you face fake reviews online or struggling to resolve it.

      Develop positive reviews:

These are the best and a ranking way among the customers. You can build or get positive reviews from your potential customers by attaching the review site link in your website or feedback emails or in the post-purchase thank you page. Create review profiles as many possible to get the reviews. By this way, you have a chance to suppress your negative review lower.

 Respond:

Actually, respond don’t react. If you find the review is fake and it provokes anger-take your time and relax. Check the person and the content of the reviews and face it legally if not reply publically demonstrating the issue. Or if you find the review appropriate and it’s because of your product outcome reply generously and contact them immediately to resolve it quickly. But never neglect to respond whether it is positive or negative reviews because it leaves a misconception among other customers that you don’t monitor well or hiding the truth.

Optimize:

Register on as many review site for your business. But before doing it Google your business and see which review site pop up’s top. This can actually create a good impact. Try optimizing the particular site and link it to your business website to grab enough reviews from your customers.

Contact immediately:

It’s advisable to take the critics offline soon. Respond them publically but don’t lower and brief your cause or details. Attach an email id or contact info when you respond them and once they respond contact immediately to solve the issue.

No automatic responses:

Respond authentically i.e. respond them individually by knowing their exact issue. Don’t create any automatic responses and that will be awful. People actually stop trusting your services since you don’t take any time to respond them individually.

Thus, in this way you can easily get your negative reviews go back to third pages on Google. Remember to maintain your online reputation always to be productively successful. Don’t get panic if you face any negative reviews online instead try to eradicate those with the above steps. Or contact an ORM service provider and pay few bucks to end the issue. 

Best Ways to Improve Online Reputation

                       

Increasing brand reputation is not that easy. You should put your heart and soul into it to gain the trust of customers. A single negative review can create a great impact on your business so never allow it to grow in your websites. Social media and Google reviews play a major role in maintaining the credibility of the business. Traditionally, businesses grow through people’s word of mouth but now it is entirely different in this virtual world.

Yet there are many ways to improve your online reputation to avoid negative feedback or complaints from the customers. Once you start following it, you can gradually improve your branding.

Good support services: Be available for your customers when they need you. Providing active support services will create good results and yield trust. Respond to their queries, feedbacks, and reviews instantly. Only when they find your business interactive online i.e. giving information and resolving queries immediately they love to use it. You can gain reviews easily for your site if you do this precisely.

Fix problems immediately: If you are about to meet a problem say bad or negative reviews try to handle it professionally rather reacting fiery. If you did, another potential customer may create a bad impression of you and your business. So try to be calm and reach the reviewer to solve the problems immediately. Offer to compensate deals and offers to them to resolve it so that other customers will try to understand your situation and the fault behind.

Concentrate on reviews: Maintain a good platform for reviews always. People will always search for reviews if they are familiar with the business models. So if you find any negative reviews or complaints about the website try diminishing it soon. If you find good reviews respond thank you. By this way, you can gain more potential customers.

Strong social presence: Fledge the information on social sites to attract customers. People always search product, news and information regularly if they are new to it. So provide what they want. Create social media accounts and request them to follow you. Once you start to provide useful contents online gradually your business trust will increase. Have a personal interaction with customers and answer the comments regularly.

Build trust: This is where your company’s growth relies on. Either it will create high-productivity or break your business into pieces. Providing excellent services and delivering on time increases customer trust and also they can review your services voluntarily. Once this increases your brand image will automatically increase.

Thus, online reputation is a major part and should be maintained with utmost care. Try following the above steps to guard your website against negative reviews and complaints thereby improving trust.