How to Bring Down Negative Reviews Pages In Search Engine
A recent strategy says, about 60% of online business gets low leads and sales due to results of negative reviews on Google web pages. This result pages directly affect your productivity and sales among other potential customers. Whether you are a small business or an enterprise when it comes to online people check for reviews since the virtual environment doesn’t believe in a word of mouth.
So what if you got a SERP on top relating to negative reviews or complaint? There are techniques to resolve the issue before it breaks down the business effectively. The thing is you must plan and execute in the way it works. Here let’s try to understand few methods to bring down the reviews to the 3rd page than doing things like flagging or appointing an ORM service provider.
Reach the reviewer:
This is the most effective method if done successfully and also the toughest one since you are about to console the frustrated customer who was disappointed in your service. Show some effort and involve rectifying the exact fault and resolve it as soon as possible. Once the effort you put is seen by your reviewer you may get a chance to get rid of the issue soon. If everything gets done you may ask the reviewer either to post a positive comment or request to remove it.
Create social media accounts:
Create accounts on different social platforms like Twitter, Facebook, Instagram, Google plus etc. Having an active presence and posting information for customers can create a good branding as well as credibility. You can increase your visibility strength and potential sales by controlling all the accounts (what to display and whatnot).
Buy domain and sub-domains:
It’s advisable if you have a separate domain for your business. And if you already have, buy few sub-domains relating your business name and link your social media accounts so that Google can maintain a authority for your site. Add content and links to all websites.
Add new content regularly
Keep refreshing your content regularly also set up infographics and video content. While doing video or any picture content always remember to give ALT text to it. Only then Google will understand the content and make it appear on the search engines.
Be active online
Do off page SEO like blog commenting, article submission, guest blogs etc. on authority sites to get a good backlink for your site. Be sure to use your business name on all sites you do. This can easily bring down your negative reviews or complaints down.